Next generation 
China market entry platform 
for innovative F&B brands

‘Feast discovers, validates and builds localized food innovation in China’

China’s food market is exploding. Its online sales revenue of the F&B sector reached in global comparison almost trice that of the next four countries combined.

And China's per capita GDP only recently crossed the $1k threshold on which nutrition expenditures are statistically starting to erupt.

Over half of the population in China now lives in cities. A young urban middle class dominates new consumer trends and is hungry for innovation.

We team up with innovative F&B brands and bring them to China! 

FEAST Creative Foods is a privately held operational platform for developing and distributing fast moving consumer brands within selected F&B verticals with the aim to maximizing growth potential. We are “consumer first” and driven by brand-building strategy  and social media data – connecting our brands stories with the evolving digital platforms and influencer ecosystem in China 

We raise novel premium brands & product formats and scale them with an omni-channel approach

FEAST agrees with investor legend Warren Buffet in that 'If you want someone to make efficient choices, they have to have a little skin in the game'. That is why FEAST also includes a strategic investment branch. Having our interests fully aligned with our partners’ is what makes our partnerships transparent and our collective wins that much more rewarding.

eCommerce worldwide comparison

Identify TRENDS

The food industry is changing. For decades Big Food dominated. But that’s over. A reckoning is on its way. Millennial and Gen-Z consumers, enabled by social media, are waking up. The Fruit Loops of the world are losing market share fast. Past years have seen a surge of thousands of innovative, enlightened food and beverage startups capturing significant market share in their respective categories by offering more transparent, more nutritious, and more authentic alternatives.

For years have China and its state-of-the-art digital consumer landscape been identified by experts as a prognostic for the future of global commerce.
The effects of 2020 have propelled this emergence.

We believe that any brand with global ambitions - no matter if emerging or already well-established - needs to proactively engage with, learn from and be able to navigate China. 

Identify opportunity

FEAST has decades of combined experience in China’s food industry. Grown from F&B import and brand-building specialists, our team of domain experts live and breathe for our brands. We enable rapid evaluation and operations covering every step from market entry due diligence, consumer insights, online-first brand management to omnichannel sales execution.

All of this is fused by decisive leadership and working hand-in-hand, to get your product, where it needs to go.

Identify the perfect match

We are looking for brands that fit with the shifting consumption values by offering a superior experience and innovative mix to Chinese consumers

We seek to partner with bold and agile entrepreneurs and management teams from established food & beverage players in order to help accelerate their international expansion as well as to boost their company value

(Click here to find out how to become a partner company)

We focus on 3 major business verticals:

• Conscious consumer

• New Drinking Experience

• Smart Nutrition

In-depth business verticals…