Our qualified playbook
OUR QUALIFIED PLAYBOOK FOR DE-RISKING CHINA LAUNCH AND FOR SUSTAINABLE BRAND BUILDING
EXPLORE
Consumer and Retailer Insights
Importability & regulatory
Supply chain Study
Unit economics & BP scenarios
Distributor/TP Search
SEED
Agile Test Market | Proof of Concept
Selected 2-3 social commerce platforms
1-2 Offline channels / customers
First social media campaigns (ROI / conversion / repurchase data learning)
Imported supply chain to test (if foreign brand)
SCALE
Extension to all relevant online platforms
Expand listing to omni channel offline customers
Social media management Including KOL / Livestreams and Weekly Content Creation
Implement targeted “Made in China” production and local innovation pipeline
Our made in China playbook
Agile “Made in China” production for optimal innovation cadence
Cost competitiveness and inventory reduction while maintaining superior quality
Positive sustainability impact vs imported model
Applying learnings of InVivo
Chinese consumption habits intimacy and social media data listening
Continuous competitive screening to solving younger target audience Gen Z pain points
Co-packers screening & qualification
Quality audit supported by IQC
Financial/ contract negotiations / IP protection
Final co-packer selection
Production preparation
STRATEGIC PARTNERSHIP FEAST WITH IQC
Sourcing and manufacturing scale up
Product and packaging adjustments based on consumer feedback
Line extensions to drive speed in innovation cadence
Ensuring quality & safety , superiority vs competition
(if needed via imported raw ingredients)
Our engagement models
Engagement via Retainer fee
• Advisory based
• Bespoke
• Feeder service for Seed & Scale options
OPTION 1
• Go to Market stewardship : 3d party distributor selection, agreement and follow up
• Branding stewardship : strategy and onthe-ground operational brand asset creation
Engagement via Retainer fee + Variable % sales
OPTION 2
• Importing, custom clearance, logistic, omnichannel sales and distribution by Feast
• Full branding execution across social media platforms
Engagement via Feast buys & sells + Brand co-investment
(dedicated China budget)
