Capabilities

CHINA MARKET EXPLORATION

Performance:

Market analysis
Consumer insight studies
Professional benchmark design
Budgetary planning & taxation consultation
Unit price economics
Importability check
Trademark application management
Customs & logistic planning
Brand story and (China specific) USP localisation

INVIVO is our unique & customised 'China market exploration' as-a-service approach.

This critical work is done pre-launch and combines cutting-edge market & consumer insight research work allowing FEAST to quickly understand product-market fit, addressable market scenarios and required resource planning the launch and scale-up.

INVIVO includes benchmarking versus local & imported competitors while taking everything from trademark application, ingredients, packaging, to the most outlandish of the PRC-regulations into account.

Customised solutions and paving the way for our clients is INVIVO in a nutshell.

Brand-in-Residence

Stewarding your brand in China with on-the-ground operational “extension of your team”
Ensuring excellence of execution of both branding and go to market
Possible co-investment exploration and launch - hybrid model with “sweat equity” and retainer

Brand Building

Online Owned Platforms

Brand stores & official brand accounts on major platforms including WeChat, Taobao, TMall, WeiBo, Little Red Book.

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Online offsite Platforms

Launching through strong online partners who direct traffic to our products, listing in the top online stores for category.

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Social Media Brand Support

Collaborations with > 120 KOLs and KOCs on China’s biggest social commerce platforms. (Little Red Book, WeChat, DouYin,…)

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Professional Platform Management

A well-done WeChat presence is more important than a Chinese website.

Western social media channels do not reach consumers in China. Here the digital landscape is completely different, with Tencent and Alibaba ecosystems dominating e-commerce space. That is why we focus our attention on cultivating platforms such as WeChat, China's biggest social network with over 1 billion active users.

On our partner brands’ official accounts we post an average of 3 articles per month, educating our customers and followers about brand and lifestyle.

Powerful Partners

Partnerships with established category shops and distributors across Chinese e-commerce platforms (like Taobao and WeChat) enable us to collectively drive traffic toward FEAST's products. We also represent our partner brands on major Chinese e-commerce festivals throughout the year, to bring even more exposure to our brand.

Influencers and KOLs

We run campaigns with several hundreds of Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) on e-commerce platforms such as Little Red Book, WeChat and WeiBo, TaoBao, TMall and TikTok, better known here as DouYin (China’s most trusted social shopping platform). Depending on the relevant target groups our focus on different platforms is adjusted.

Go-to-Market

Online

Owned stores the major Chinese platforms (WeChat, Weibo, Taibao, TMall, Little Red Book,… )

Online distributor stores >50 stores with average monthly sales volume >200k RMB

Social commerce >120 KOLs & KOCs promoting products through their channels

Offline

On trade >40 accounts

Retailers with focus on premium banners in top cities

Differentiators

Launching a product in China:

Certain rules apply to all branches of business.

“More interconnection equals more room for errors”, is one of those.

Launching a product in China is an intricate process, which normally involves several parties with different areas of action, that need to be attentively managed and aligned. This is where the effectiveness of FEAST prevails.

FEAST’s concentrated capabilities allow it to carry out fully aligned operations while maintaining a sharp focus on driving sales and brand awareness.

Full transparency and shared “risk” by co-investment model

Pre-launch INVIVO market exploration
Agile pre-scale-up sales seeding
Online / social commerce first
Localized consumer strategy and social media content creation
Importability / food regulation, end-to-end operations to ensure excellence in execution

INVIVO Market exploration

FEAST’s ‘China market exploration’ offering is designed to achieve an inherent streamlining of all subsequent process steps.

De-risking your market-entry with INVIVO:
In our experience, a premeditated alignment of action is one of the crucial keys to success. That applies in particular to comprehensive tasks such as selling F&B products in China. The specialised know-how of the INVIVO branch plays a vital role in unlocking our partner brands’ maximum potential!

Conscious Brand Building

The groundwork provided by INVIVO allows our brand designers to conceive detailed visions for each brand and execute them meticulously. That way we build energetic, deep-routed brands.

Go-to-market Stewardship

A well-coordinated race is a prerequisite for a strong finish. The same goes for the route-to-market. FEAST's integrated circuits are developed to prevent inconsistencies and achieve perfectly tuned distribution channels. We can adjust a brand story, re-focus marketing spend, and have immediately all changes put through on various sales accounts.