Differentiators

 
 

Launching a product in China:

Certain rules apply to all branches of business.

“More interconnection equals more room for errors”, is one of those.

Launching a product in China is an intricate process, which normally involves several parties with different areas of action, that need to be attentively managed and aligned. This is where the effectiveness of FEAST prevails.

FEAST’s concentrated capabilities allow it to carry out fully aligned operations while maintaining a sharp focus on driving sales and brand awareness.

  • Full transparency and shared “risk” by co-investment model

  • Pre-launch INVIVO market exploration

  • Agile pre-scale-up sales seeding

  • Online / social commerce first

  • Localized consumer strategy and social media content creation

  • Importability / food regulation, end-to-end operations to ensure excellence in execution

 

INVIVO MARKET EXPLORATIONS

 

FEAST’s ‘China market exploration’ offering is designed to achieve an inherent streamlining of all subsequent process steps.

De-risking your market-entry with INVIVO:
In our experience, a premeditated alignment of action is one of the crucial keys to success. That applies in particular to comprehensive tasks such as selling F&B products in China. The specialised know-how of the INVIVO branch plays a vital role in unlocking our partner brands’ maximum potential!

 

Conscious Brand Building

 

The groundwork provided by INVIVO allows our brand designers to conceive detailed visions for each brand and execute them meticulously. That way we build energetic, deep-routed brands.

 
 

Go-to-Market STEWARDsHIP

 

A well-coordinated race is a prerequisite for a strong finish. The same goes for the route-to-market. FEAST's integrated circuits are developed to prevent inconsistencies and achieve perfectly tuned distribution channels. We can adjust a brand story, re-focus marketing spend, and have immediately all changes put through on various sales accounts.

 
 

Long-term Engagement

 

  • Stewarding your brand in China with on-the-ground operational “extension of your team”

  • Ensuring excellence of execution of both branding and go to market

  • Possible co-investment exploration and launch - hybrid model with “sweat equity” and retainer