Differentiators
Launching a product in China:
Certain rules apply for all branches of business.
“More interconnection equals more room for errors”, is one of those.
Launching a product in China is a process, which normally involves several parties with different areas of action, that need to be attentively managed and aligned. This is where the effectiveness of FEAST prevails.
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• Full transparency and shared “risk” by co-investment model
• Online / social commerce first
• Localized consumer strategy and social media content creation
• Importability / Food regulation , end to end Operations to ensure excellence in execution
Our Capabilities
China Market Exploration
IN-VIVO’s cutting-edge market & consumer insight research work allows FEAST to be the agile and smart operation that it is. We navigate the the vastness of the Chinese markets by ... (complete Navigation imagery)
This branch of FEAST executes competitve benchmarks versus local & imported rival brands and products, while taking everything from trademark application, ingredients, packaging, to the most outlandish of the PRC regulations into account.
Customising solutions and creatings roads for our clients is IN-VIVO in a nutshell.
Brand Building
Online Owned Platforms
Brand stores & official brand accounts on major platforms including WeChat, Taobao, TMall, WeiBo, Little Red Book.
Online offsite Platforms
Launching through strong online partners who direct traffic to our products, listing in the top online stores for category.
Social Media Brand Support
Collaborations with > 120 KOLs and KOCs on China’s biggest social commerce platforms.
Professional Platform Management
A well-done WeChat presence is more important than a Chinese website
Western social media channels do not reach consumers in China. Here the digital landscape is completely different, with Tencent and Alibaba ecosystems dominating e-commerce space. That is why we focus our attention on cultivating platforms such as WeChat, China's biggest social with over 1 billion active users.
On our partner brands’ official accounts we post an average of 3 articles per month, educating our customers and followers about brand and lifestyle.
Powerful Partners
Partnerships with established category shops and distributors across Chinese e-commerce platforms (like Taobao and WeChat) enable us to collectively drive traffic toward FEAST's products. We also represent our partner brands on major Chinese eCommerce festivals throughout the year, to bring even more exposure to our brands.
Influencers and KOLs
We run campaigns with several hundreds of Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) on e-commerce platforms such as Little Red Book, WeChat and WeiBo, TaoBao, TMall and TikTok, better known here as DouYin (China’s most trusted social shopping platform). Depending on the relevant target groups our focus on different platforms is adjusted.
Distribution Channels
Online
Owned Stores 5 major Chinese platforms (WeChat, Weibo, Taibao, TMall, Little Red Book)
Online Distributor Stores >50 stores with average monthly sales volume >200k RMB
Social Commerce >120 KOLs & KOCs promoting products through their channels
Offline
On Trade >40 stores
Retailers with focus on premium banners in top cities
