FEAST Verticals

 

We established 3 major verticals used to identify the next big thing compatible with the Chinese market

 
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TAM of the health conscious consumer is >$700bn and is said to reach $1,2tn by 2027.
Functional food market making up ca. 230bn of that.

Health conscious food consumption has been growing steadily in China. In the interest of nationally independent food supply China’s leadership has been supporting a focus on plant-based proteins.

Beverages with ABV content of 1.0% to 4.9%: forecasted CAGR of 16.6% from 2021 to 2027

Large profit margins charged with huge D2C potential have experts believing that low-abv beverages are destined to sweep China in a surge similar to the “hard seltzer” phenomenon in the US.

>2bn. people obese and 500mn have diabetes

The obesity and diabetes wave has been crashing on the Chinese shores for quite sometime now.

China’s leadership is actively trying to break it with aggressive campaigns which have healthy nutrition ultimately influencing social score.
Smart nutrition is the most fashionable tool amongst China’s up-and-coming middle class.